Let’s start with a round of introductions
I am a senior content strategist and developer ready for a new opportunity.
I develop integrated content plans, which I expertly optimize to achieve organizational goals. By providing leadership to creative teams and applying my own multimedia skills, I guide projects from brainstorming to execution, monitoring, and evaluation.
I have 15 years of professional experience and a bachelor’s degree in communication from Westminster University (previously known as Westminster College) in Salt Lake City, Utah. Most of my career has been with public marketing organizations in the gambling and tourism industries.
I am a dual citizen of the U.S. and Canada preparing to move north of the border on approval of my family’s permanent residency. I am seeking permanent, full-time employment remotely from my home office or in southern Ontario.
Speaking of the multimedia skills I mentioned
Whether written or visual, I review content with a sharp eye and provide actionable feedback to lead others to produce their best work.
The Montana Lottery boasted a distribution list of more than 162,000 subscribers, so I’m no stranger to best practices for successful email bulletins and list management using solutions like GovDelivery and Emma.
I believe a well informed staff is critical to any successful organization. That’s why I always plan from the inside out.
At the Montana Lottery, I developed monthly content calendars to maximize the strategy behind their social media platforms of Meta, X/Twitter, and LinkedIn.
I’ve used content management systems like WordPress and Evoq Content to build and manage mid-size to large websites. I excel at organizing information and articulating technical specifications.
As a former journalist, I synthesize complex information into clean copy that speaks to the target audience.
I’ll share a few examples of my work
And leave you with my résumé
Experience
CONTENT MANAGER (Jan 2022 – Present)
Montana Lottery, Helena, MT
- Contributed to 27% sales growth in fiscal year 2023
- Managed content for owned media channels, including:
- website with 1.9 million+ unique pageviews
- email distribution list with 162,000+ subscribers
- point-of-sale digital displays for 1,200+ lottery retailers
- Developed internal processes and custom tools to maximize content strategy
- Reviewed agency of record campaign strategies and creative assets
TRIBAL TOURISM OFFICER (Jun 2019 – Jan 2022)
Montana Department of Commerce, Helena, MT
- Managed multimedia content projects with Smithsonian Magazine, Montana State Parks, Lonely Planet, Brand USA, and more
- Designed grant program to assist Native-owned businesses with digital marketing
- Developed statewide tribal tourism strategic plan
COMMUNICATIONS MANAGER (Sep 2015 – Jun 2019)
PUBLIC INFORMATION OFFICER (Jan 2014 – Sep 2015)
Montana Department of Commerce, Helena, MT
- Managed communications for state tourism and business development programs
- Communicated complex government information to diverse audiences, including businesses, nonprofit organizations, media, and the public
- Converted websites to new content management system
COMMUNICATIONS MANAGER (Feb 2012 – Jan 2014)
COMMUNICATIONS SPECIALIST (Jan 2010 – Feb 2012)
Montana Lottery, Helena, MT
- Drove Facebook audience to one of the largest per capita of any state lottery
- Wrote proposal and specification for Montana Lottery’s first mobile-optimized website
- Championed digital distribution of historically printed information
REPORTER (Aug 2008 – Oct 2009)
The Morning News, Blackfoot, ID
- Wrote news articles for small daily newspaper covering Bingham County—several of which the Associated Press syndicated in Idaho
- Assisted with photography, pagination, and updating the website
Volunteer
Lewis & Clark Humane Society, Helena, MT
- Recommended public relations goals and strategy to board and staff
- Wrote letters, op-eds, press releases, talking points, and other content
Education
Bachelor of Arts – Communication
Westminster University, Salt Lake City, UT
(Previously known as Westminster College)
Minor: Anthropology
Certifications
Professional Certificate in Cultural Heritage Tourism
The George Washington University, Washington, DC
Skills
Advanced
content marketing, editing, email marketing, internal communications, social media, website management, writing
Intermediate
graphic design, video editing
Awards
Governor’s Award for Excellence in Performance, 2023
Montana Governor’s Office
Ott Brown Scholarship, 2013
North American Association of State and Provincial Lotteries (NASPL)